By: Kenrick Callwood
Submitted: 2010-02-18 09:21:39 | Word Count: 808
PPC marketing as we know is dead. With the vast number of "Google Slaps" and the inability to effectively target customers with any kind of accuracy, a large number of people have decided to abandon the strategy of PPC marketing. Until Facebook decided to set up its PPC system and included demographic targeting as part of the deal. The old rules of PPC apply to a certain extent. You have to do your keyword researches to zero in on profitable niches. However, you now have the ability to look for groups and fan pages directly related to these searches in order to further gauge the activity levels of these niches. There are many more ways to take advantage of this powerful new system, but you shouldn't completely give up on the traditional avenues. Most people have forgotten the basics of how to efficiently do PPC marketing. Effective affiliate marketing through PPC doesn't have to be dificult. If you can apply these four simple concepts to your marketing efforts, you will start to see immediate gains in your return on investment.
1) PPC marketing is all about position. Everyone knows that. But, what most people don't know is just how much difference there is in terms of clickthrough or CTR between the first and fifth positions. Not surprisingly, it is a big one. The real shocker though is the difference between position 4 and 5. Position 5 gets about .90% of CTR while position 4 gets 1.96%. That means that raising your position by one can double your visitors. How do you improve your position? One option is to pay more, but that wouldn't make sense because you would just be paying more so the ROI would not change. The easiest way would be to improve your ad relevancy. That just means writing ads that give your customers exactly what they are searching for. If they want latex gloves, don't write an ad about gloves in general.
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2) After your position improves, your PPC marketing efforts must be centered around your conversion rate. We can't control what the product landing pages look like, so we need to create our own pages that mimick the exact search terms used to find our ads. This means being as specific as possible and creating laser targeted content that lets customers know they have found the right site. A simple jump from 1% to 2% is huge when you are dealing with affiliate products that have a good payout. If you leverage unique content and give them a personal recommendation as an "expert" or "knowledgable source", your conversions can't help but improve.
3) Getting and giving lifetime value with each visitor is a critical part of successful PPC marketing campaigns. Our custom pages must have a way to capture visitor info for auto-responder campaigns at a later date. Once you have established yourself as an authority with valuable content, your prospects will have no problem buying future products from you. Just imagine what it could mean for your cashflow if you could get an average of $30 from each contact on your list over the course of the year.
4) With demographic PPC marketing, Facebook has erased one of the main causes of failure of PPC campaigns, ineffective targeting of the niche market. That means it will be much easier for people to succeed with their PPC campaigns. Demographic targeting laser focuses PPC markting campaigns to only appear on the Facebook pages of people who are defined as part of their target market. Advertisers can select from a number of variables such as age, gender, marital status, geographical location, hobbies and interests. Ads with this level of targeting make copy writing a much easier process. Laser targeted clicks that get people to your sales pages means potential buyers that know exactly what they want and have a strong, well documented interest in your niche.
These basic ideas are more powerful than you think. Of course all of this means nothing if you can't produce a large number of targeted sites and their corresponding ads. Effective PPC marketing campaigns and power marketers make use of systems to efficiently spend their time and maximize the leverage of their efforts. Be sure to look for tools and other information that will compliment your skills and make the most of your investments.
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