By: Jim Green
Submitted: 2010-02-12 22:26:10 | Word Count: 647
This article is a review of Todd Falcone's "Insider Secrets to Recruiting Professionals" home study course. Todd has been very successful in MLM sponsoring, as a successful associate and trainer for a lead generation company for over 10 years. As of late, his specialty is recruiting professionals in his local marketplace. His own personal success qualifies him as a leading expert this topic. His success formula is as follows:
Mindset + Skill-set + Action = Results.
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Mindset and belief is the first part of the equation. Do you believe your current occupation? If you don't believe in it, it will be difficult to lead others. The most important beliefs you must have are that your own company, its products or services, and the MLM industry. You must be able to answer yes to these questions:
1. Do “real” people generate the kind of money in the industry that you want to make?
2. Do regular people in your company make the kind of money you would like to earn?
3. Do your products and services make a real difference in people's lives?
The second piece of the formula for MLM recruiting is skill-set. Exactly what skills are necessary for success in network marketing? Knowing how to interact with people as a true “leader” is paramount. Aligning yourself with a training system that develops your leadership abilities is essential.
The third piece of the formula is actions. The most important activity you need to be involved with is “exposure.” The only two income producing activities in your business are marketing and prospecting. What tools and systems are you using to market your business and eventually your products and services? Knowing that prospecting is the #1 activity that leads to revenue, it's up to you to become proficient at it. Knowing that you must prospect to earn money, you can choose to either recruit up, or recruit down.
Talking to “your broke friends,” or poorly-qualified Internet “suspects” will take you down the socio-economic chain where you will meet with the most skepticism and resistance. Most people are afraid of “recruiting up,” although once they try it, soon discover it to really be the easiest path. “Professional” people or those in a higher socio-economic class have already have "business sense" and can afford to invest in a good opportunity.
Would you rather recruit a realtor or someone who earns minimum wage by flipping burgers? A realtor takes risks as an independent salesperson and knows how to prospect. A minimum wage earner does menial tasks, punches in and out, makes minimum wages and takes no risks. This should be a no-brainer for your own MLM recruiting focus.
New marketers often don't see the opportunity before their very eyes. As stated by Todd, “the eyes cannot see the things they are not prepared to see.” What if you were to contact realtors every time you see a listing in front of a house? Pick up the phone. “Hi Jan, I just saw your listing. I’m an entrepreneur expanding my business in the area. Do you at all keep your options open beyond what you now do in your real estate business?” If “yes,” set an appointment and get your prospecting tool in their hands. Other professionals you should be contacting include mortgage brokers, insurance agents, small business owners, sales professionals, and managers.
Author Resource:-
“Insider Secrets to Recruiting Professionals” is essential training for anyone that wants to improve their own MLM sponsoring effectiveness. Jim Green can help with advertising business Internet marketing skills and training of all the professionals and entrepreneurs soon to be entering your home business.
This article is a review of Todd Falcone's "Insider Secrets to Recruiting Professionals" home study course. Todd has been very successful in MLM sponsoring, as a successful associate and trainer for a lead generation company for over 10 years. As of late, his specialty is recruiting professionals in his local marketplace. His own personal success qualifies him as a leading expert this topic. His success formula is as follows: