The 4 Questions You Have to Answer in Video Promotion
By: Kenrick Callwood
Submitted: 2010-02-12 15:29:44 | Word Count: 845
Video promotion is a great way to highlight your services and products in an effective and fun way. Recent Statistics show that 75% of internet surfers view online video on a frequent basis. Some even search for videos on their desired topics before using traditional search engines. This means that millions of people have the possibility of seeing your video on any given day. One of the main reasons that video promotion is so important to the success of an online business is because Google says it is.
Video promotion is also a great way to create a buzz about your organization. You need to optimize and promote your videos with a well planned system to increase the traffic and visibility of your videos in the search engines. Video promotion is about maximizing the number of people viewing your video. Video marketing is about increasing your sales by using video. Your purpose, as a business, is to maximize your profits. Increasing sales is one way of helping you achieve that goal, and video marketing is an effective way to achieve that. This strategy of using video is effective because it is an excellent way to reach a broad spectrum of internet users.
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People pay much more attention to videos than any other form of advertising. So video is good as an advertising tactic because users are more likely to click on a video ad than a banner ad. It is also good for branding, name recognition, and increasing the visibility of your products and services, because users are going to watch that video and they are going to remember the message a lot better than they would with a quick glance at some banner. There are many ways video can help in your online marketing campaigns. Statistics show that there are only four questions your video must answer if you want to your message to strike a chord with your audience.
1) Why? This question is for what we call the "sales" audience members. These are the motivators and persuaders in the audience. They tend to have advertising ADHD, but usually make up around 35% of any audience. Members of this group will ask, "Why should I buy this product?" Your answer should be in the form of benefits. A good answer could include things like increased happiness, saving time, making life easier, etc.
2) What for? This is a question for the "scholastic" section of your video promotion audience. These are the people who focus in on the objectives and outcomes of your product presentation. They have a longer attention span than the previous group, but only make up around 18% of the viewers. Their question will be something along the lines of, "What purpose should I buy this product for?" Here the answer is quite simple. Tell them the practical outcomes of getting this product. This means an answer should be a list of things that will result from buying your product or will make them do something easier, cheaper, quicker, sooner, etc..
3) How? The "technical" members of your visitors needs to have this question addressed. These are the ones who are focused on the operations and processes. They are even more attentive and make up about 25% of the group that watches your video promotion. Here, we explore the question of "How does this product work?" Your answer needs to include systems or processes and should look something like, "This product works like this" or "Here's how this product will get you the previous results." A demonstration of the product would really hit home.
4) What if? "Advocates & Marketers" make up the last cross-section of a typical audience. This is your creative viewer. They look for opportunities and tend to pay the most attention of any of the groups. They represent about 20% of your viewers. These video promotion junkies will ask, "What if I use this product to...?" The quickest way to answer this question is to suggest uses for the product beyond the normal things associated with the product. So something like, "Here is how this product can be used to make you some money." This would work very well to answer this question.
These points need to be covered in order if you want the message of your video promotion to be understood. If you follow these steps, and structure your videos in a way that touches on each of these four questions you will see a dramatic increase in sales, traffic, or whatever it is you are trying to achieve by using video promotion. Use this method for a week and let me know how it goes.
