The main reason so many Webmasters are trying to have multilingual sites is to get more of the world’s traffic to their pages. According to Google, their 41 different languages they chose can reach 98% of all web users. To do this entails having a SEO web design for each language. just like what most have already done in English to SEO their site, it must also be done for each new language that is used.
There are many translation sites and software that are available for a web website owner to use. Unfortunately, they do not work as well as advertised. There are only particular facets of language that software cannot do. Grammar is one of the biggest. This is because most software translators attempt to do a direct translation. This is generally not possible or wise. What is needed is like what the SEO Norway experts have in Golden Way Media. Their staff is an international composite of individuals that are fluent in 7 different languages. By knowing these different languages, they also know how to reach their audience with their use of SEO. Trondheim, Norway is where this innovative internet company is based out of with operatives that span the world.
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By knowing the different languages, they are well aware that to SEO a web page properly the right keywords must be used. Since direct translation does not constantly work, they know what is what in these languages. As an example, in the Inuit language of the Eskimos there are 11 different words for snow. Knowing which one is appropriate in the context of the message is the best way to reach that target audience.
One way many website owners are expanding their website to multiple languages is the use of sub-domains and sub-folders. Knowing which one is appropriate for your web page depends on the makeup of your web page. For bloggers, sub-folders receive the greatest benefits from the search engines in terms of ranking. This allows the spiders combine the traffic from all the sub-folders and the main page to help increase your website’s SERPs. Since the translated context is on the same focal point and keywords, your website will get a boost with each visitor, independent of the language they choose.
Sub-domains have been exploited in the past with at times over 1000 sub domains on only one site. The reasoning was that all the traffic, immaterial of subject matter, would contribute to their overall ranking. The search engines engineers are aware of this and have placed in the algorithms a function that actually penalizes pages that attempt to do this. These sub-domains are ranked with a lower propriety and as a result, obtain lower page rankings.
When having your SEO web design team develop your site for multiple languages, have them incorporate sub-folders instead of sub-domains for the pages that are translated. These, along with a person that is fluent in the language, are the biggest secrets that help multilingual SEO pages.
