By: Julia Aidan
Submitted: 2010-01-26 13:23:07 | Word Count: 429
DRTV infomercials, which have been around since the 1950s, became ultra popular during the 1980s and is a method of direct response marketing. The early days of DRTV included products that were advertised both on television as well as offered in retail stores. The difference between direct response advertising and typical advertising is that the consumers are able to contact the seller directly through information provided in the infomercial. For example, a phone number, email address, or some other form of communication is provided so the consumer can immediately make contact should they desire to do so. You are probably well aware of DRTV and infomercials and can probably even recall some popular DRTV infomercials from the past. However, you may be surprised at the many Fortune 500 companies that take advantage of DRTV for marketing purposes. Sears, Bissell, Toyota, DuPont, Rubbermaid, P&G, among others, have all used this method of marketing and will more than likely continue to in the future.
There are many industries that take advantage of the reduced rates of DRTV infomercial advertising. These include insurance companies, credit cards, mortgages, cell phones, satellite TV, and many more.
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Many of the companies listed here are not as interested in selling the product during the actual infomercial as they are interested in creating leads. The leads are the goal of the DRTV infomercial campaign and since a website, phone number, and the like are provided during the infomercial consumers are able to make contact and learn more about the product, make a purchase, or the like. The leads may also be closed through retail stores, direct mail, email, or phone operators. Many big companies have relied on this method to create leads and DirecTV as well as Dish Network are two excellent and well known examples.
The most important thing that should be kept in mind is not who else is using DRTV to get more customers, but how effective your DRTV infomercial campaign is. For example, are you targeting your consumers when they will be watching TV? If kids are your target market, then your infomercials should be on during weekend morning hours, most specifically Saturdays. However, if middle-aged women are your target market you should be advertising during mid-week late morning hours. Knowing your market and when they are watching television is incredibly important for the success of your campaign.
New techniques are continuously implemented to increase DRTV infomercial effectiveness.
Author Resource:-
To see how a DRTVInfomercial can grow your business, contact DRTV Agency A. Eicoff & Co.
