Every year does bring new difficulties in every business, no matter what it is. The Search engine optimization challenges in 2010 are primarily from all the alteres in how the largest search engine, Google, has configured their algorithms, and from the guidelines from the Federal Trade Commission. These changes will have a large impact on internet and affiliate marketers and in the way they do their search engine optimization for their sites.
This year, Google has decided to do a complete overhaul of their search engine. The total impact on marketers has yet to be known, but many website owners are dreading the outcome. Google has also started to involve more real time searches that bring in relevant comments on the social networks like Twitter and MySpace. This is to the advantage of online marketers that have already got a grip on the whole social marketing. The avenue of marketing has already shown explosive results for those affiliate marketers that jumped onboard in the last year. If you have not done so yet, get an account on as many social sites as you can and regularly update. Most go for about 25 out of the 78 that are out there. Keeping these sites filled with your postings is a great amount of work, but the traffic potential is enormous.
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The most bothersome announcement from Google that has many website owners worried is the effect their load time will have on their SERPs. Many are reworking their SEO web design to make their sites load faster in anticipation of a problem. There are many companies like Golden Way Media that are experts at this type of SEO. Norway is where they are located and they are locked up inside to stay warm with plenty of time on their hands to assist all that need it.
A major warning from Google’s spokesperson, Matt Cutts, is to make sure all of the links are good and your coding is correct. They will start to punish sites with lower rankings that have not taken the time to pay attention to the little details.
Google is also planning on introducing personal search engine results that allows the end user to pick the way sites are ranked for them. Some people fear this could be the end of SEO web design and make all that work irrelevant. At the end of 2010, we will be able to see the results and the effects this may have on how people use the internet.
Next, the FTC rules on testimonials and endorsements that came into effect on December 1, 2009. This requires any and all connections of a testimonial or endorsement and the relationship with the site owner or owner of the product, be disclosed in its entirety. This is to include any business or personal relationship. This total transparency will more than likely be taken to court sometime this next year. Some more changes and modifications to this new set of rules are likely to follow.
These are just a few of the Search engine optimization challenges in 2010. Will your SEO web design be compatible with them, or do you still have work to do to stay competitive?
