By: Brenda Gagne
Submitted: 2009-11-20 13:56:39 | Word Count: 600
When chatting to leads that are new to the MLM industry, there's a good chance that they will tell you "Selling isn't my kind of thing". This will be followed by the proverbial MLM saying "You don't have to sell anything, you're just sharing this information". This happens to be a MLM dispute...are we selling or sharing our products and opportunity?
If you've been around the network marketing industry you've heard the popular saying, "It's not about selling, it's about sharing." This is true to a degree. You are sharing the knowledge you have learned to another person. As you share this knowledge it will help grow their trust in your business, as well as in yourself. However to actually say that it's not about selling is taking it a bit too far. This is a business, and after everything is said and done, money talks. If there hasn't been any money exchanged, then no money is talking! The network marketing industry should realize that it needs to be both.
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Let's divide it up. You are sharing your business opportunity. You are sharing the dream that can be achieved with financial freedom. You are sharing stories about successful people in your company. However, you are also selling the idea of yourself as a leader. Not to mention the reality that you are actually selling some type of good. There is a product of some sort, and money does have to exchange hands.
If you fail to make that rather fine distinction, you're setting yourself up for a situation where you have a network of enthusiastic people prepared to share all they know with no concrete income coming in.
To have a thriving business in MLM, you do need to share your hard earned marketing skills to your downline. Your success will then be able duplicatable. You need to share our knowledgeabout MLM and share the simple system that will produce consistent results.
This however, is the simple part. Other names for this are sharing, training, mentoring or educating. Yet, it all comes down to sharing your knowledge with those who will benefit you. But that's not the difficult part. People seem to get caught up and don't complete the selling portion.
No matter what product or service you're marketing, there needs to be a sale. This is the central part of your company. Yet what actually closes a sale is you. You are the only variable that is unique in the situation. To sell your products well, you need to sell yourself first. Master this part and the rest will take care of itself.
What's the best way to "sell" yourself? Be noticeable. Put yourself out there on the internet. Blogs, Social Networking Sites, YouTube are great places to build your profiles and a following. Voice your opinions, and enter discussions. Be confident yet never pushy when talking to a prospect. Always be interested in them and what they need. People aren't looking to build a long term relationship with a salesman, but they will stick around for a great leader. Show people you know where you're going and make sure they'll want to be there along side you.
Author Resource:-
Learn more about personal branding and dominate in your company. Brenda Gagne is an expert in teaching people how to build their business online.
