By: Alan Smith
Submitted: 2009-11-11 23:57:08 | Word Count: 479
Back linking is the most important linking strategy of all the avenues for Internet marketing. The rule for Back linking is very simple. The more links pointing towards your website the better for your page rank, search engine indexing and site traffic.
It's obvious that, if more inbound links exist, a search engine will visit your website more often. The higher the number of inbound links the more seriously search engines will consider your website to give rankings. This will give positive effect to your website popularity on search engines. When Google visits your website it carefully scans keywords and content of your website and compare with inbound links and identify your niche and index accordingly. This is Google's recent refinements.
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The general rule is, the higher the rank of inbound link pages the higher the position of your website in search engine results. If you build tons of links to your website it does not make any difference, the result will only come when you build relevant inbound links. Remember one thing that it's called Page Rank not Site Rank. It is important to link to websites with higher Page Rank than your own website. Here we are talking about links to individual web pages and not the entire website. Google provides one very handy tool called “Google Page Rank”. Install the tool into your browser whenever you visit any particular website you will know the Page Rank of a website.
There are many ways to obtain Back links. You can join forums, create a profile with your URL and submit posts. Each post will give you a back link to your website. Search Google for websites or blogs which are similar to your keywords. Visit popular blogs, read the articles, and post your comments. It is important that the blog websites should have the ability to display your URL.
When you visit any high ranking website, check if they have a link exchange facility. You can submit links to directories. If you have a software which allows you to submit to 40 or 50 free directories a day it is good for your website ranking. The importance of Social networking websites are growing for link building. Search engines are indexing live results from micro blogging sites like Twitter. These websites are creating a huge number of links every day.
Mostly there are two factors effecting Page Ranks. Other sites contain inbound links with less relevancy and competition within the niche. Definitely poetry sites are less competitive than business directory or online marketing sites. Page Rank could be harder to build in highly competitive niches.
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