Viral Marketing: Does Your Web Site Lack Viral Marketing Components?
By: Serge Dandelin
Submitted: 2008-05-29 09:58:12 | Word Count: 511
So what do you think? Does your website lack viral marketing components, or do you not even know what that is? Well first, before we can talk about if your website lacks this kind of marketing tool, we have to make sure we are on the same page. Viral marketing (sometimes called viral advertising) is a technique that uses preexisting social networks to really increase the awareness of a product. Not only that, but a lot of people use this kind of marketing to help increase their sales as well.
There are two main ways that viral marketing works. It can spread awareness by word of mouth or by some type of network effect or network enhancement. Pretty much, when you are using viral marketing, you are encouraging people to pass along the message of a new product voluntarily, sometimes without even knowing that they are doing it.
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Well the word of mouth way that viral marketing works, appeals to the more offline type of viral marketing. So that brings us to the last thing. How can you add viral marketing to your website to get people to spread the word out and bring in more traffic to your website. First, you have to know that when someone learns about a product that they like, they will tell three or more people about it. That is good if the product they like is yours. Now, what are the ways to unleash the vital marketing power on your website?
If you re an expert in a particular niche, write and submit article to article directories. As long as your article contains anchor links to your web site. Your article will spread all over the internet in no time, especially if using article distribution service like Isnare. Just make sure the articles you write are your own articles. If you have no writing talent it may may a good idea to hire a good copywriter.
You can also use things like pictures and video clips; things like that. You can use games as well. One of the most popular types of games that people use for viral marketing that you can add to any site would be flash games. Of course, this is all just the tip if the iceberg. You can also use things like text messages and, of course, ebooks.
To make viral marketing work for your website, you have to come up with a product that has a high probability of being passed along to other people. If no one is going to pass along the message of your new product, then your viral marketing plan will fall apart. When you play a lot of games, you will see that a lot of people use this kind of marketing to get you to tell people about their sites. At the same time, some people are using this idea in their banners as well. They will make a little game on their banner, and then when you are done playing it, it will take you to their site.
